2017 Fashion Technology Trends

Exploring the 2017 Fashion Technology Trends: A Year of Innovation

The intersection of fashion and technology has transformed the industry in remarkable ways. In 2017, we witnessed an explosion of innovative trends that not only changed how we create and consume fashion but also redefined the shopping experience. From wearable tech to sustainable practices, 2017 was a pivotal year for fashion technology. In this blog post, we’ll delve into the most significant fashion technology trends of that year, showcasing how they influenced the industry and setting the stage for the future.

1. Wearable Technology: Merging Style with Functionality

The Rise of Smartwatches and Fitness Trackers

Wearable technology was at the forefront of fashion in 2017, with smartwatches and fitness trackers becoming stylish accessories. Brands like Apple, Fitbit, and Garmin made significant strides, blending high-tech functionality with chic designs.

Notable Example: The Apple Watch Series 3 was released, featuring improved fitness tracking and customizable bands, allowing users to switch from sporty to sophisticated with ease.

• Apple Watch Series 3 Features

2. 3D Printing in Fashion: Customization and Innovation

Revolutionizing Production

3D printing began to make waves in the fashion world, offering designers unprecedented flexibility in creating intricate pieces. This technology allowed for customization and rapid prototyping, enabling fashion houses to experiment with new designs without the constraints of traditional manufacturing.

Notable Example: Designer Iris van Herpen showcased her collection featuring 3D-printed garments, pushing the boundaries of design and demonstrating how technology can enhance creativity.

 Source:

• Iris van Herpen’s 3D-Printed Fashion

3. Virtual Reality (VR) Fashion Shows: Immersive Experiences

Reimagining the Runway

In 2017, several designers turned to virtual reality to create immersive fashion shows. This innovative approach allowed viewers to experience runway events from the comfort of their own homes, breaking down geographical barriers.

Notable Example: The Balenciaga Spring/Summer 2017 show utilized VR technology, enabling audiences to explore the collection in a 360-degree environment.

 Source:

• Balenciaga Virtual Reality Experience

4. Augmented Reality (AR) in Retail: Changing the Shopping Experience

Virtual Try-Ons

Augmented reality gained traction in 2017, transforming how consumers shop. Brands began implementing AR technology to allow customers to virtually "try on" clothes and accessories before purchasing, enhancing the shopping experience and reducing return rates.

Notable Example: Sephora's Virtual Artist app allowed users to try on makeup virtually, a trend that resonated with both beauty and fashion sectors.

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• Sephora's Virtual Artist Demo

5. Sustainable Fashion Tech: A Commitment to Eco-Friendliness

Innovations in Sustainable Practices

As awareness of environmental issues grew, fashion technology began to prioritize sustainability. Brands explored eco-friendly materials and production methods, utilizing technology to minimize waste and reduce their carbon footprint.

Notable Example: Companies like Everlane emphasized transparency in their supply chains and used technology to promote sustainable practices.

• Everlane’s Commitment to Sustainability

6. Blockchain for Authenticity: Ensuring Transparency

Fighting Counterfeits

In 2017, the fashion industry began to explore blockchain technology as a solution for ensuring authenticity and transparency in supply chains. By using blockchain, brands could trace the origins of their products, helping consumers make informed choices.

Notable Example: Luxury brand LVMH announced its exploration of blockchain to combat counterfeit products, signaling a shift towards more secure and transparent practices.

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• LVMH and Blockchain

7. AI and Personalization: Tailoring the Shopping Experience

Enhancing Customer Engagement

Artificial intelligence began to play a significant role in retail, allowing brands to offer personalized shopping experiences. By analyzing consumer data, AI algorithms helped tailor recommendations and improve customer engagement.

Notable Example: Brands like Stitch Fix utilized AI to curate personalized clothing selections for customers, revolutionizing the styling experience.

 Source: How Stitch Fix Works

8. Smart Fabrics: The Future of Clothing

Innovative Textiles

Smart fabrics that incorporated technology became increasingly popular in 2017. These materials could change properties based on environmental factors, offering functions such as moisture-wicking or temperature regulation.

Notable Example: The Wearable X Nadi X yoga pants featured embedded sensors that provided feedback on the wearer’s alignment, showcasing the potential of smart textiles in activewear.

 Source:

• Nadi X Smart Yoga Pants

9. E-commerce Innovations: The Future of Online Shopping

Enhancing User Experience

In 2017, e-commerce saw significant innovations aimed at enhancing the online shopping experience. From virtual fitting rooms to personalized recommendations, technology played a crucial role in driving online sales.

Notable Example: ASOS introduced a virtual fitting room feature, allowing customers to visualize how clothes would look on their body types before purchasing.

 Source: ASOS Virtual Fitting Room Demo

10. Social Media Influence: Shaping Fashion Trends

The Power of Social Platforms

Social media continued to be a driving force in fashion in 2017. Platforms like Instagram and Snapchat allowed brands to connect with consumers, showcase new collections, and influence purchasing decisions.

Notable Example: The rise of influencer marketing transformed how brands engaged with their audiences, with celebrities and fashion influencers promoting products through curated content.

 Source: The Impact of Influencers on Fashion

Conclusion

The fashion technology trends of 2017 marked a significant shift in the industry, showcasing how innovation can enhance creativity, sustainability, and consumer experiences. As we look back, it’s clear that these trends laid the groundwork for the future of fashion. From wearable tech to virtual shopping experiences, the fusion of fashion and technology continues to evolve, promising exciting developments in the years to come.

With the rapid advancement of technology, one can only imagine how the landscape of fashion will transform in the future. As consumers become more tech-savvy and environmentally conscious, the fashion industry will need to adapt, embracing new innovations to meet changing demands.